Action Plan

Our company action plan is rather simple. 

1) Complete some more extensive market research to make sure we have a strong 'FOR' in terms of our business; across the country. If this is successful 

2) Get an investment that will cover our overheads for setting the company up and paying for any initial expenditure: 

Buying the startup equipment

Studio Rent or Outright buying it 

License to play music on air – PPL (One of the main expenses) 

Ofcom Radio License fee (The other main expense) 

Website

Hiring Presenters (salary dependent on how many hours they work for)

2) Buy all of the equipment, the license etc and conduct basic testing to make sure it all works 

3) Look into Hiring out a studio and leaseholds etc 

4) Get branded merchandise produced

4) ADVERTISE!! - Attend lots of different current events up and down the country i.e. freshers/Reading Festival and distribute them like as much as possible. 

5) Sort out the different programs and set times - continue advertising 

6) Employ presenters and work out a basic starting salary. - continue advertising 

7) Launch Party for the Radio Station 

8) Launch the Radio Station officially 

Research

In preparation for the next pitch our head of Branding Emma created a really useful questionnaire that would help us back up our idea.  She distributed it on websites other than ones that were associated with our uni such as Music Forums; which would after all be one of the main people that we were targetting- Music Lovers! and I also distributed it on social networking and other sites too. The response we got over the week that it was up was an interesting one which showed a majority voting FOR our station. Another thing it showed us was that people DO still listen to the radio, 88.0% of people surveyed still did and 84% of those people were in University Full time or Working. It also gave us insight into why people thought it was a good idea for example:

"I think the material on radio stations these days seems to be unbalanced, Radio 1 is supposed to be for all genres, but unless you wait until 10pm on a friday/saturday its mainly indie rock, which is why they created 1xtra but thats only digital and there is never a fm for dance music listeners, a local 'whats on' for students would also be good"

Lastly, when asked 'Would you be interested in listening to a new radio station broadcasted by students aimed at students and young adults '68.0%' said Yes.