In preparation for the next pitch our head of Branding Emma created a really useful questionnaire that would help us back up our idea. She distributed it on websites other than ones that were associated with our uni such as Music Forums; which would after all be one of the main people that we were targetting- Music Lovers! and I also distributed it on social networking and other sites too. The response we got over the week that it was up was an interesting one which showed a majority voting FOR our station. Another thing it showed us was that people DO still listen to the radio, 88.0% of people surveyed still did and 84% of those people were in University Full time or Working. It also gave us insight into why people thought it was a good idea for example:
"I think the material on radio stations these days seems to be unbalanced, Radio 1 is supposed to be for all genres, but unless you wait until 10pm on a friday/saturday its mainly indie rock, which is why they created 1xtra but thats only digital and there is never a fm for dance music listeners, a local 'whats on' for students would also be good"
Lastly, when asked 'Would you be interested in listening to a new radio station broadcasted by students aimed at students and young adults '68.0%' said Yes.
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